Growing up as children, we were all told to “Reduce, Reuse, Recycle.”
Collecting glass bottles, aluminum cans and plastic containers was easy to do and felt good. And since it was in line with this simple three-word chant, it seemed like we were doing the right thing. Unfortunately, this chant has not curbed the growing consumerism found in rich, Western countries.
One reason is that it equates a reduction in the consumption of products with recycling products. These are two very different actions. The easy-to-recognize ‘green triangles’ that are found at recycling facilities and on most products themselves further this inaccuracy. Continue reading